All posts by Sophie Howe

We’ll start this blog with a word of caution: English is not a universal language. Whilst believing that won’t stop you ordering a croissant in Paris, it could be very damaging for a global workplace.

“We know that having a good company culture with engaged employees leads to happier employees, but employee engagement doesn’t happen automatically. We work for it.”

Zeynep Turudi is an exporting superstar. 17 years ago she had the idea to bring authentic vegetarian Turkish Delight to England and so she created the confectionary brand Truede.

Internal communications are about more than sharing financial reports and staff birthdays. The McKinsey Global Institute highlights that productivity can increase by 20 to 25% in companies where employees are connected.

Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?

We are in uncharted waters – and there has never been a greater need for effective internal communications. Global businesses have dramatically increased the volume of their internal communications in light of the Coronavirus crisis when the need to unite and inform employees is greater than ever.

Over the past few weeks, we’ve seen global companies adopt various communication strategies in response to the Coronavirus crisis – with vastly different results!

The role of internal communications has never been more important than it is right now. You know it’s vital to build and maintain the same trust and loyalty among your international teams as you’ve worked hard to establish here in the UK. But are you sure your overseas staff are as informed and engaged as your teams at HQ? 

Can you take the challenge and find the right translation for each seemingly untranslatable German word?