All posts by Sophie Howe

Localising your internal comms is about much more than accurate translation – it’s about balancing global messaging with local nuances. Find out how here.

If you’re not sure what the difference is between translation and transcreation, or transcreation and copywriting, this post explains all.

When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.

Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?

Understanding different regional cultures offers critical insight for marketing managers. Culture is generally accepted by marketing researchers as one of the most important influences on buying behaviour.

We’re excited to share that for the past three years Comtec has been working with Aston Business School to support PhD researcher Ankita Tibrewal, on a unique piece of research sponsored by the Association of Translation Companies (ATC).

If you have a multi-lingual team and internal comms is your thing, then you are in the right place. Read on for four easy steps to global internal comms nirvana, straight from major players in the industry.

When it comes to collaborating, there are often two schools of thought: two heads are better than one or too many cooks spoil the broth. Finding the balance between centralising your Internal Comms translations and keeping local-market teams in the loop, can be tricky.

How do you navigate international marketing during a pandemic when every country – even some individual regions within those countries – has been impacted differently?