Sophie is an expert linguist who is passionate about the importance of languages in international business. Her keen understanding of the challenges of managing language in doing business overseas has been gleaned from experience, both as an international brand consultant and working with exporters across the UK as Director of Comtec Translations.
Read more about Sophie in our Meet the Team section.
Contact Sophie: showe@comtectranslations.com
Find Sophie on LinkedIn: https://www.linkedin.com/in/sophiehowecomtectranslations/
Did you know the alphabet we use in the UK today – the Latin, or Roman alphabet – is the most widely used writing system in the world? It dates back to around 1100BC and is used by around 100 different languages and roughly two billion people. But it’s not the only alphabet in existence.
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There’s no mistaking that getting your business over the language hurdle will help your message be heard overseas. So when you decide to learn a new language in business, which one of 6,800 spoken languages do you choose? As always, we’ve got some great insights and stats to help you make that decision…
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Are you considering the Russian market as an opportunity for expansion? Are you making the most of your website to drive sales in the market? Find out about trends around social media, e-commerce and general on-line buying behaviour in the Russian market to help make the most of your website to drive sales.
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We may officially be in a recession but when I attended the MACH 2012 exhibition at the NEC Birmingham earlier this year the UK’s manufacturing sector appeared to be fighting back. It was a delight to see so many of our customers there, showcasing new products and forging new business links. And with exhibitors commenting that ‘the show was an unprecedented success’, they ‘struggled to cope with the level of interest’ and the exhibition ‘far exceeded expectations’ confidence levels seemed to be riding high.
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Anyone who travels for business knows that time is money. And it always seems that no matter how much planning we do before we set off on our overseas trips, there is always something else to sort out while we’re there!
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There are potential customers all around the world! And the benefits of seeking out overseas customers are endless.
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Join the pop-up shop revolution! A cost effective way to test overseas markets
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Translating marketing content can be a tricky business. But there are a number of things companies can do to reap the rewards. Sticking to short, simple sentences, establishing a glossary of terms and putting in place a thorough review process are just a few ways to make the process easier and more effective. That, and establishing a good working relationship with your translations partner. We’ve outlined a few pointers here…
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Did you know that tea was discovered by accident? And that this accidental discovery has played a key role in the development of international business links?
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