All posts by James Brown

In this blog, we’ll be exploring the essential role cultural awareness plays when creating and translating content.

A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.

Life in an agency is fast paced. Whether it’s the creative, elearning or even the translation industry, we share the same goal – delivering high-quality work for our clients.

So you’ve decided that now is the time to go global and explore international markets! Bravo! You know that to make your global business a success you need to translate and localise websites, marketing assets, sales collateral and a whole host of other content, but what happens next? One key thing that many companies forget

From government officials to household-name brands, it seems we could all do with a reminder on the importance of cultural awareness now and again. In this blog, we look at 5 of the biggest cultural blunders…and how to avoid them!

Are your clients and colleagues crying out for more video? With video marketing’s popularity growing year on year, the answer is probably yes! Our latest blog gives some sound advice on how to make your video content shine within international markets.

With the rising demand for more interactive, personalised content, delivered at scale, marketers are turning to machine translation to help them get there.

For anyone looking to expand into new markets, preparing content for translation is a key step to success. This blog will walk you through everything you need to consider before pressing send.

Happy Valentine’s Day! Did this morning’s post bring cards, chocolates, flowers and gifts aplenty from your significant other…or secret admirer? Yes, it’s Valentine’s Day, originally a saint’s day but now more closely associated with romance and love.