All posts by James Brown

With Covid-19 very much still present in our lives, at Comtec we’ve spent a lot of time recently reflecting on the good, the bad and the thankfully not too ugly from the past 10 months.

Watch any rom-com and you’ll hear that trust is the number one foundation in a relationship. But, we’re in the business of translations, not romance.

When HSBC launched the campaign ‘Assume Nothing’ into new markets, they made a huge oversight. Their tagline, which they had been using for over 5 years, mistranslated to ‘Do Nothing’ in many territories.

We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:

Planning and coordinating your product launches is a challenge in any circumstances. Adding the need to spread the word across multiple territories into the mix just ramps up the pressure! When your time and budget are tight, it’s more important than ever to have a robust, affordable and effective marketing translation process in place that

Never has it been more vital for each and every marketing message to earn its place. At a time when entire marketing strategies have been disrupted overnight, businesses need to adopt a new, agile and more cost-effective approach to global marketing – or risk floundering in their competitors’ wake! But, in a world filled with

If you’re responsible for managing technical translations in your company this article can help. Here we outline the processes needed to deliver accurate, consistent and affordable translations.

From being a luxury only corporates could afford, video has established itself as a compelling and cost-effective way for businesses of all sizes to boost their global engagement.

This week, we’ve been looking at the most popular Internet searches relating to translation. We think you’ll be as surprised as we are.