All posts by James Brown

How do we strike the perfect balance of style and accuracy when translating technical marketing content? Our latest blog walks readers through our tips and tricks to producing accurate translated content with a creative twist.

Tired of manually managing translations but not sure whether a website translation connector is right for you? Our blog walks you through the details: from what this technology does, to whether you can benefit.

What does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.

What is the market review process, how does it work and how do you do it? Rather than us telling you, we spoke to our client Ben Bonner at McCann Central to hear his experience and top tips.

The difference between German and Swiss German is huge. In fact, a lot of Germans have difficulty understanding it. Finding a translator with local knowledge is therefore critical. Swiss German is really a collection of German dialects used by around 4.5 million people in Switzerland, as well as in some alpine communities in Italy.

Want to know the difference between European French and Canadian French? You’re in the right place. This isn’t just a case of poutine vs crêpes, Canadian French exhibits many differences from Continental or Metropolitan French, especially in less formal and spoken language.

Have you included details of style and tone of voice in your localisation brief? Just like you wouldn’t brief in a creative copywriter or designer without a sense of voice or brand style, you should also think about it when it comes to translations.

The translation of marketing slogans is a specialist skill. Copywriters can spend hours agonising over the perfect headline for your brand, so the last thing you need is that being lost in translation.

Leading brands are successfully using videos as part of their international marketing strategies. Not only in product or service advertising, but also in content marketing.