Blog: International Business and Trade

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Focus on the Netherlands: Expanding into new markets

Whether we remain in the European Single Market or not, many businesses are still looking for opportunities to export to our near neighbours in Europe. The Netherlands is a prime example. Currently the UK’s fourth largest bilateral trading partner, in 2014 (latest available figures) the value of UK goods exported to the Netherlands was $36.7

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Should you use a local translation provider when entering a new market?

Occasionally people ask us whether it’s best to outsource your professional translation requirements to a UK translation agency, or find a local provider in the target market.  Naturally as a UK provider we are slightly biased! But I think it’s a good question to ask, and a good opportunity to explore the benefits of a

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Written vs. spoken: exploring preferred communication methods in international business

Conducting business is a multi-faceted affair. PowerPoints, infographics, telephones, social networks – any and every style of communication conceivable is brought into play in order to broadcast key messages, promote a product or service or seal that ever-so lucrative deal. Generally though, communication methods can be categorised into 2 distinct approaches; the written word and

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Are you considering new overseas markets and thinking about translations? Here are our top tips for handling translations for your sales and marketing material

According to a 2012 report by The Common Sense Advisory, in order to reach 80% of the global online audience a website must be translated into a minimum of twelve languages. But that doesn’t mean that every business should translate their website in all these languages! However, it does give an understanding of where the opportunities lie for businesses looking to target a global audience.
Communication in other languages can feel like a daunting task. However, with a carefully thought out plan in place, translation and localisation of both web and print material provides the necessary tools to effectively expand into new markets and support rapid growth.

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6 steps to succeed in overseas business meetings

Whether online or in-person, overseas business meetings can be high pressure and a logistical challenge. That’s why we’ve pulled together our practical tips and steps to help.  You may be considering new overseas markets for your products or services. Successful meetings with new and existing clients based overseas are critical to ensuring your business performs

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languages for international business

Top 10 Languages for International Business

In today’s world, business is truly international. While English may retain the top-spot, knowing other important business languages can open doors to new markets, contacts and opportunities. Considering the number of native speakers, world economies and key industries, we’ve listed the ten most important languages for doing business overseas. Some may be obvious choices, but

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Making the perfect first impression – Business culture and etiquette overseas

We’ve all heard the horror stories of business people making cultural faux pas in other countries, from failing to follow the custom around greetings, to wrongly interpreted hand gestures and giving an inappropriate gift. So if your organisation is looking to export to a new overseas market, you’ll want to make a good impression –

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Comtec’s checklist for promoting at international exhibitions overseas

If you’re looking to export your products and services to new overseas markets you’ve probably considered booking a space at an international trade show or exhibition for your business sector. At the right event you’ll get the opportunity to meet a targeted audience of buyers, suppliers, prospects and the press – all of which will

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Globe in shopping trolley

10 International Trade Shows to Make your Business Thrive!

Attending or exhibiting at a trade show is a critical investment in your business. Bringing hundreds of companies together, trade shows provide fantastic opportunities for new and established firms to forge new connections and extend their business horizons both nationally and internationally. With figures showing that 84% of trade show attendees have buying power, it’s

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