Blog: International Business and Trade

Are you planning to exhibit at an international tradeshow in the next 12 months? If so, read our blog post that shares what you need to do to communicate with international customers and how to prepare for the event.

Here’s why a local market review team is an important part of any global marketing strategy. Learn more about what they do, and how to build an effective review team here.

How can you ensure health & safety material is translated accurately and complies with relevant laws and regulations in each target market? Here we outline the quality control steps that will help you to put safety first.

How do you communicate with customers and business associates at international events? Having translated and localised materials, and even an interpreter to hand, can make all the difference in winning business. Learn more here.

Here’s our advice for preparing your content for multilingual translations. If you need to reach more than one market with a range of content, here’s how to streamline the process and ensure quality translations.

Chinese New Year is a significant holiday in the Chinese calendar. Here we explain how it’s celebrated and offer some advice for businesses with Chinese clients and associates.

Motorsport in China is booming, but if you want to be part of it your organisations needs to be able to communicate. Here we look at this market and provide some language tips.

Whether you are organising an international event or attending one as an exhibitor or delegate, you will want to maximise your opportunities for doing business.  Not surprisingly, a key consideration has to be how you will communicate with prospects, customers, suppliers and other connections during the event. In this post I will explore the various

When your business becomes a global concern, the way you look after your international customers is an important factor in your success. In your target market you’ll be competing with other exporters and domestic competitors, so it’s not enough just to translate and localise product marketing content to reach new customers: you also need to