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How to translate marketing content – we’ve outlined a few pointers below

Translating marketing content can be a tricky business. But there are a number of things companies can do to reap the rewards. Sticking to short, simple sentences, establishing a glossary of terms and putting in place a thorough review process are just a few ways to make the process easier and more effective. That, and establishing a good working relationship with your translations partner. We’ve outlined a few pointers here…

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How tea has helped shape the business of global trade

Did you know that tea was discovered by accident? And that this accidental discovery has played a key role in the development of international business links?

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Happy International Translations Day!

It’s International Translations Day on the 30th September and we’re celebrating in the office and around the globe with our translators!

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Google isn't on top in every market

It’s clear that people love the internet, both as a fantastic source of knowledge, an entertainment hub and a way of staying in contact with each other. As of December 2011, there were 52,731,209 internet users in the UK, representing 84.1% of the population, and the same can be seen across the globe. Russia has 70million users, Brazil 82million and China over 500million, to list just a few.

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Former Dragons’ Den stars are an inspiration to us all

Former Dragons’ Den stars are an inspiration to us all (and tell us how to Go Global!) At Tuesday’s Go Global event in London, organised by Enterprise Nation, three former Dragons’ Den stars inspired us all to just get out there and “Go Global”. As David Cameron reminded us all again earlier this week, Britain needs to export more and wants more entrepreneurs to get out of their comfort zone and start selling. This not only provides a job for them, but in the long term will create jobs for others.

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Firework Fiesta – ‘Las Fallas’

Las Fallas is a local festival celebrated every year at the beginning of March in Valencia, Spain. It attracts a huge number of visitors every year. During this two-week period Valencia transforms into a city of flames. I can assure you this is an amazing and unforgettable event and that you have never seen anything like this before!

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Creating a translation glossary – why it is useful, what to include and how to get started

You say tomato, I say tomahto… But let’s not call the whole thing off! Some terminology is clear cut in all languages, and a translator who specialises in your business sector will know these like the back of their hand; other terms, such as company jargon, are not so black and white. Creating a translation glossary as part of any major translation project is therefore always a worthwhile exercise, and will pay dividends in the long run.

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Christmas around the World – USA

Every day this week, we will be looking at the yuletide traditions of a different country. Today’s journey takes us to the grand old US of A, with a whole host of different customs and traditions to contend with.

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Christmas around the World – Germany

Every day this week, we will be looking at the yuletide traditions of a different country. Yesterday we read about the French customs of placing shoes beneath the tree on Christmas Eve, and hanging out mistletoe for good fortune. Today, Germany.

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