Tag: “international”

How well do you understand the culture of your global teammates? Do you know your French etiquette from your Swedish? The typical Spanish communication style from the typical Chinese? This blog is all around cultural awareness training for a more inclusive, educated workplace.

Get your calendars at the ready. If you’re part of an international organisation or working with colleagues, clients or suppliers around the globe, these public holidays are worth taking note of.

When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.

Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?

The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.

Understanding different regional cultures offers critical insight for marketing managers. Culture is generally accepted by marketing researchers as one of the most important influences on buying behaviour.

They say the best-laid plans often go awry – a sentiment very true for the past 12 months. For marketing professionals the pandemic meant doing away with annual strategies, cancelling events and rethinking messaging and creative material.

How do you navigate international marketing during a pandemic when every country – even some individual regions within those countries – has been impacted differently?