Tag: “Global Marketing Strategy”

Did you know that 40% of people won’t buy from websites that aren’t in their language?
Check out the stats you need to know about translation in our latest whitepaper.

A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.

When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.

Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?

Understanding different regional cultures offers critical insight for marketing managers. Culture is generally accepted by marketing researchers as one of the most important influences on buying behaviour.

We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:

If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.