Tag: “Global Brand”

For anyone looking to expand into new markets, preparing content for translation is a key step to success. This blog will walk you through everything you need to consider before pressing send.

What does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.

The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.