From government officials to household-name brands, it seems we could all do with a reminder on the importance of cultural awareness now and again. In this blog, we look at 5 of the biggest cultural blunders…and how to avoid them!
Read more
The translation of marketing slogans is a specialist skill. Copywriters can spend hours agonising over the perfect headline for your brand, so the last thing you need is that being lost in translation.
Read more
Zeynep Turudi is an exporting superstar. 17 years ago she had the idea to bring authentic vegetarian Turkish Delight to England and so she created the confectionary brand Truede.
Read more
Planning and coordinating your product launches is a challenge in any circumstances. Adding the need to spread the word across multiple territories into the mix just ramps up the pressure! When your time and budget are tight, it’s more important than ever to have a robust, affordable and effective marketing translation process in place that
Read more