Blog: Creative and Marketing Translation Tips

A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.

Are your clients and colleagues crying out for more video? With video marketing’s popularity growing year on year, the answer is probably yes! Our latest blog gives some sound advice on how to make your video content shine within international markets.

With the rising demand for more interactive, personalised content, delivered at scale, marketers are turning to machine translation to help them get there.

For anyone looking to expand into new markets, preparing content for translation is a key step to success. This blog will walk you through everything you need to consider before pressing send.

How do we strike the perfect balance of style and accuracy when translating technical marketing content? Our latest blog walks readers through our tips and tricks to producing accurate translated content with a creative twist.

What does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.

What is the market review process, how does it work and how do you do it? Rather than us telling you, we spoke to our client Ben Bonner at McCann Central to hear his experience and top tips.

If you’re not sure what the difference is between translation and transcreation, or transcreation and copywriting, this post explains all.

When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.