All posts by Elliott Cain

What is machine translation, how reliable is it, and when should we be using it? This blog explores all this and more.

For anyone that prioritises quality, ISO 17100 is a way of ensuring the highest possible standards. Comtec was one of the first translation companies to achieve it.

When translating technical content, fast turnaround times, complete accuracy and managing costs to ensure a healthy ROI are all essential.
As you might imagine, it can be a big undertaking.

From St. Nicolas to Bodhi Day, we’re sharing the world’s festive celebrations from across cultures and languages. If you’re preparing internal comms for international teams or sharing multicultural marketing this festive season, this might provide some food for thought.

Could using free online translation tools be exposing your organisation to data breaches or loss of IP? Read our blog explaining how to keep your translations private and get the benefits of machine translation.

The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.

UGC is a great way to boost customer engagement, hear genuine feedback and create a buzz around your business. Research by Offerpop found that websites which featured user content saw a 20% increase in return visitors.

They say the best-laid plans often go awry – a sentiment very true for the past 12 months. For marketing professionals the pandemic meant doing away with annual strategies, cancelling events and rethinking messaging and creative material.

Learning a new language has never been easier. There are other benefits too. So don’t rely on English as the world’s universal language, watch this TED Talk for more reasons to learn.